With a quiet September for film, what managed to stand out?
The summer is definitely behind us, and with kids back at school, blockbusters were non existent in the September box office charts. Monsters University hung onto 10th place despite it being released three months earlier which shows the lack of competition.
The all conquering film this month was One Direction: This Is Us, which was released at the close of August but continued to generate good figures throughout September, showing that the band’s fan base really is huge – or they went to see it several times. The film made almost £8m in the UK which is almost one quarter of its world gross.
The most consistent successes of the month were Rush, Insidious: Chapter 2 and About Time which all clocked up £6m during their 3-4 week engagement with UK audiences. It’s safe to say that a sports drama, a horror and a romantic comedy couldn’t really be further apart in subject matters, but it seems that the UK was split on what they’d preferred – according to our data, charming time travelling Brits are just as in demand as terrifying ghosts!
White House Down has underperformed this month with a smaller taking of £3m so far in it’s three week run. For an action film starring Channing Tatum we expected it to contribute to a much larger portion of September profits. The same could be said about R.I.P.D. which has brought in just over £1m in it’s first two weeks – which is likely to be a major disappointment for Universal. Ryan Reynolds who stars in R.I.P.D. seems to have hit a box office speed bump since Green Lantern, but with Turbo he’s likely to get a box office hit this month.
Check out the September releases article, A Look Ahead to October’s Box Office, for what’s coming up this month it’s looking much more action packed!
Click here to view the latest Box Office Table