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Despicable Me 2 triumphs in July

Monsters University, The World’s End and Pacific Rim were all released this month, but how did they do?

Despicable Me 2 triumphs in July
Despicable Me 2 triumphs in July

After the first film’s worldwide gross of $543 million it was a no brainer that Despicable Me 2 would do well this month. The Steve Carrell movie dominated July with a total of over £34 million in the UK alone and left scraps for the competition.

Pacific Rim, a vehicle for up and coming stars Charlie Hunnam and Idris Elba has fallen flat with an unimpressive £7 million gross to date and will surely knock studio influence of previous The Hobbit attached director Guillermo Del Toro.

However Pixar’s newest release, Monsters University, opened with a bang three weeks ago and has already grossed £15 million and is seemingly attracting the Despicable Me 2 audience back into the cinema.

Starring Simon Pegg and Nick Frost on a pub crawl gone wrong The World’s End managed to entice an impressive audience away from bigger budget movies and for a small scale British comedy has done well taking over £5 million in two weeks.

On the other hand American comedies The Internship and This Is The End failed to lure audiences away from the sun whereas magic heist movie Now You See Me did better securing £9 million in takings.

Moving  into August, The Wolverine starring Hugh Jackman is number one at the UK box office and with almost £5 million taken on its first weekend could do impressive figures in the coming weeks.

What can we expect from August?

Major releases to look out for are the Pixar movie Planes, powerhouse sequel Smurfs 2 and the Matt Damon sci-fi action movie ElAysium which all have potential to do big figures this month.

The long awaited Kick Ass 2 is set to do well due to strong advertising and the success of the first film whereas Lone Ranger starring Jonny Depp is more of risk. Disney is hoping for a continuation of Pirates of the Caribbean success but with a relatively unknown lead and Depp almost unrecognisable in heavy make-up we’re not confident this will gain sufficient traction.

Smaller recommended film’s out this month include the British comedy Alan Partridge: Alpha Papa, which may do well with home grown support, and also Only God Forgives which follows the highly regarded Nicolas Winding Refn and Ryan Gosling combo Drive from 2011.

Watch out for these UK releases this August:

2nd August
Only God Forgives
Red 2
The Smurfs 2

7th August
Alan Partridge: Alpha Papa

9th August
Grown Ups
Lone ranger

14th August
Kick Ass 2

16th August
2 Guns

23rd August
Elysium

16th August
Planes

23rd August
Lovelace

30th August
Pain & Gain

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- Chief Editor/Small Details Aggravator.
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