How will British cinemas fare with offices and schools still closed after Christmas?
The post-Christmas weekend saw many of 2013’s big hitters returning an increase from last week’s revenue, with Gravity (+11%), The Hunger Games: Catching Fire (+6%) and Saving Mr Banks (+1%) all growing while sat in 10th, 7th and 13th. This weekend also saw a huge increase for Cloudy With a Chance of Meatballs 2, boosting it back into the top 15 with a 1026% increase to reach a total of almost £12 million in its tenth week.
The Hobbit: The Desolation of Smaug also managed to increase by 2% from last week, drawing in over £5.4m for the final weekend of 2013 and sitting comfortably in the top spot. This success has brought the second Hobbit installation to within £2 million total profit of the Hunger Games sequel; that’s impressive considering Bilbo and Co. have only been on the big screen for half the amount of time that Katniss Everdeen has.
This weekend saw four brand new films enter the UK Top 15: The Secret Life of Walter Mitty, 47 Ronin, All is Lost, and Justin Bieber’s Believe in 4th, 5th, 11th and 14th respectively. Despite the first two entering the table much higher than the latter two, there’s still an £800k gap between the two winners, leaving Walter Mitty easily topping the newcomer’s chart.
This weekend should see a fairly large impact from American Hustle, which looks set to be a hard hitter, especially with such a great line up. Christian Bale, Bradley Cooper, Jennifer Lawrence, Jeremy Renner and Amy Adams team up to make the lead five characters; no more needs to be said.
The Paranormal Activity franchise seems to be taking a different direction with The Marked Ones, seemingly creating a more narrative driven story with one of the lead characters becoming a host to unexplainable happenings. Paranormal Activity 5 is expected to return to its home-CCTV routes and is expected to reach UK cinemas later this year.Click here to view the latest Box Office Table