Zac Efron comedy outperforms our predictions to land 3rd spot.
Last week we thought That Awkward Moment would only be a mid-table contender at best but it certainly surprised us with how well it drew in the audiences in its first week, with its rom-com story told from the side of the guy. Taking £961k it out performed all others in their first week and made its way into the top 3. Joining it at the top of the table are Oscar heavyweights The Wolf of Wall Street and 12 Years a Slave that made £2.4m and £1.4m respectively. There seems to be no stopping these heavyweights and they look set to continue their time in the top 3 next week.
Also coming out strong in its first week is Stuart Beattie’s adaptation of a classic horror story with I, Frankenstein. After an unimpressive run in the US, the makers will be happy to see it achieve moderate success here but will certainly be hoping that it lasts longer than just one week.
Continuing their disappointing UK runs are Inside Llewyn Davis and August: Osage County that only just remained in the top 10 making £437k and £287k. It’s disappointing that films recognised by the Academy Awards can’t draw in the audience but it would be a surprise to see these on the table next week which is a shame but maybe they will win the hearts of UK audiences on a small re-release if they achieve Oscar success.
Coming this weekend
After already winning the best actor award at the Golden Globes and the Screen Actors Guild Awards Matthew McConaughey will be hoping to repeat this at the Academy Awards for his performance in Dallas Buyers Club. Telling the story of Ron Woodroof, who helps AIDS patients get the medication they need, this bio-drama is likely to be competing with the other two big bio-dramas 12 Years a Slave and The Wolf of Wall Street, so it could either have a limited effect or could knock these two off their perches.
For those looking for more action, this week sees the return of the famous metallic policeman, as the reinvention of Robocop is released. This could do well as there’s only been one other big action film release so far this year and with so many dramas in this mix something different is just what the audience need.
Finally for the big releases this week is a kid’s films that might actually take some of the audiences away from Frozen: the big screen adaptation of Mr Peabody & Sherman. This time travelling duo look set to entertain audiences but will probably only manage mid-table success due to the popularity of the strong list of films that are likely to beat it.Click here to view the latest Box Office Table